Kristen Matthews

The UAE has been at the forefront of cryptocurrency and blockchain regulation by implementing some of the world’s most progressive policies in order to create an attractive environment for blockchain and crypto entrepreneurs to invest locally. Emerging companies in crypto, Web3 and other blockchain backed technologies are creating high-quality jobs for the local communities and adding to the region’s economic growth potential.
This began in 2018 when the Dubai International Finance Centre (DI...

Ryan Gallagher, the CEO of Canadian start-up Scribenote, can remember exactly when the idea for the business began to take shape. “I remember realising that my older sister Katie was coming home from work as a veterinary every single day an hour-and-half late,” he says. Once he understood what was causing the hold-up, he promised to do something about it – and Scribenote started to take shape.
Five years later, the business is today announcing it has raised $8.2 million of seed finance from A...

The ongoing critical shortage of skilled workers has multiple dimensions. There’s the acceleration of retirements by the Baby Boom generation coupled with the marked decline in the number of students of the subsequent generations who studied skilled trades. Added to that is the increase in the rate of change of the technology that underpins skilled work, which often creates gaps in training for existing skilled workers.
One company that’s tackling all those aspects of the problem simultaneous...

Key Takeaways
British luxury fashion brand REPRESENT boasted $100 million in sales in 2023.
In 2024, they opened their first store in L.A., a permanent shop-in-shop in Harrods in London, and opened their first UK flagship store in Manchester.
The brand began as a college project for designer George Heaton.
In 2010, George Heaton and his brother Mike took the sewing skills their grandmother taught them and launched their own graphic T-shirt streetwear brand called REPRESENT. Fast forward to to...

Last year was the warmest on record, and 2024 is already off to a hot start. Meanwhile, local, national, and international climate targets are looming, and moving away from fossil fuels is proving difficult. The U.S., for instance, is projected to fall well short of its 2030 goals for reducing carbon emissions.
One of the barriers to meeting those goals, experts say, comes from the materials used by heavy industry, some of which are believed to be critical to a post-fossil fuel future. Steel,...

Have you noticed a shift in consumer preference for minimalism? Owning less while living more is the mantra of the share economy.
Examples of this can be seen through ride-shares and vacation homes. So, it’s unsurprising that more examples of different businesses are surfacing that aim to capitalize on this.
With 72% of Americans participating in the share economy, this trend will continue and be seen in more and more areas, like boating, for example.
Meet Boatsetter
Boatsetter is making wave...

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There are a lot of reasons why your agency isn't landing as many clients as you want so this post identifies areas where your growth is lacking as well as tips on how to fix these issues.

As the CEO of The Campfire Circle, an agency for agencies, I talk to agency owners all day, every day. The main pain point that I hear is that agency owners spend a ton of time doing awesome client work and don’t end up with much time to spend on promoting their own agency.
New clients are fuel to an agency’s fire. Landing new clients can’t be ignored, or your agency will fail. To help the agencies that I work with stay inspired, I interviewed 50 agency owners and will present the top 14 stra...

Positioning yourself as a thought leader can do wonders for your agency but do you have what it takes?
Think of it this way, if you need to hire a service, are you willing to pay more to hire an expert? Thought leadership is how agencies demonstrate their expertise in their niche.
I’ve been a digital marketing thought leader for over a decade. Recently, I’ve pivoted and have positioned myself as a thought leader pertaining to how to grow agencies. Because I’ve been growing and scaling agencie...

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Thinking of starting your own agency but wondering if your idea is viable?
I’ve been there. As the founder of The Campfire Circle, I experienced similar pain points that you do. I got sick of scaling other people’s agencies without much recognition so I started my own.
Whether your a freelancer, a part of an agency or a marketer at a brand, agency ownership may be your logical next step.
If you’ve secretly been wanting to start your own marketing agency, this post will help you determine if a...

So many agency owners come to me with the same problem. They spend all of their time on client work and don’t have enough time to market their own agency. This dilemma caused The Campfire Circle to be born, as it’s an agency for agencies.
When I generate leads for my clients or when I’m coaching agencies on lead gen, I always start with a lead magnet. Lead magnets help your agency stand out in a crowded space, as agencies are a dime a dozen, and there is so much competition right now.
With 61...

Is it just me, or is video content springing up more than it used to two years ago? Have you noticed that consumers have a short attention span, and it’s getting harder to get your marketing content seen?
I’ve been a digital marketing specialist for over a decade and am constantly intrigued by just how much and how quickly the marketing landscape shifts. The biggest shift that I’ve noticed lately is that video content is no longer optional for brands who want to succeed. Consumers expect it, ...