Kristen Matthews

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There are a lot of reasons why your agency isn't landing as many clients as you want so this post identifies areas where your growth is lacking as well as tips on how to fix these issues.

As the CEO of The Campfire Circle, an agency for agencies, I talk to agency owners all day, every day. The main pain point that I hear is that agency owners spend a ton of time doing awesome client work and don’t end up with much time to spend on promoting their own agency.
New clients are fuel to an agency’s fire. Landing new clients can’t be ignored, or your agency will fail. To help the agencies that I work with stay inspired, I interviewed 50 agency owners and will present the top 14 stra...

Positioning yourself as a thought leader can do wonders for your agency but do you have what it takes?
Think of it this way, if you need to hire a service, are you willing to pay more to hire an expert? Thought leadership is how agencies demonstrate their expertise in their niche.
I’ve been a digital marketing thought leader for over a decade. Recently, I’ve pivoted and have positioned myself as a thought leader pertaining to how to grow agencies. Because I’ve been growing and scaling agencie...

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Thinking of starting your own agency but wondering if your idea is viable?
I’ve been there. As the founder of The Campfire Circle, I experienced similar pain points that you do. I got sick of scaling other people’s agencies without much recognition so I started my own.
Whether your a freelancer, a part of an agency or a marketer at a brand, agency ownership may be your logical next step.
If you’ve secretly been wanting to start your own marketing agency, this post will help you determine if a...

So many agency owners come to me with the same problem. They spend all of their time on client work and don’t have enough time to market their own agency. This dilemma caused The Campfire Circle to be born, as it’s an agency for agencies.
When I generate leads for my clients or when I’m coaching agencies on lead gen, I always start with a lead magnet. Lead magnets help your agency stand out in a crowded space, as agencies are a dime a dozen, and there is so much competition right now.
With 61...

Is it just me, or is video content springing up more than it used to two years ago? Have you noticed that consumers have a short attention span, and it’s getting harder to get your marketing content seen?
I’ve been a digital marketing specialist for over a decade and am constantly intrigued by just how much and how quickly the marketing landscape shifts. The biggest shift that I’ve noticed lately is that video content is no longer optional for brands who want to succeed. Consumers expect it, ...

Agencies are fueled by leads. Do you need more fuel for your fire?
If you’re like most agencies, your priority is to keep your current clients happy and run strategic campaigns for their business. But what about your business? Often, busy client work means that generating leads and, ultimately, new clients sometimes falls to the back burner for agencies.
Many agency owners are also salespeople. But instead of cold calling and reaching out to brands you want to work with, wouldn’t it be great ...

This week, I’m blogging about blogging!
I started blogging 13 years ago when I lived in India and loved it so much that when I returned to the states, I started blogging freelance for brands. And now, I’ve published over 1,000 blog posts in my career, so I feel I have many insights to share.
If you don’t have a blog for your company yet, you should. And if you already have one, sharpen your skills with this post.
Why Should My Company Have a Blog?
There are many benefits to blogging for your ...

The new normal is no longer new.
All industries are trying to keep up with “the new normal” since the pandemic but no other industry has been impacted like the healthcare industry. For the healthcare industry, the new normal is no longer new; what IS new and normal is uncertainty on how to connect with patients.
Healthcare professionals are facing both burnout and having to keep up with consumer expectations. Smith and Jones just released a report on marketing trends in the healthcare space f...

Brand strategy is more than landing new consumers; it’s about finding your sense of place within your industry. Many people think branding is just about colors and a logo. And this is a piece of it. However, branding also involves creating a strong image that establishes credibility, trust and influences consumers to support your business.
Branding and marketing work together to grow your brand. The stronger your branding, the better the chances your marketing efforts will succeed.
Your compa...

Worried that your competitors are rocking video harder than your brand is? It’s a common concern, and it’s crucial that you get your hands on all the information about video content for marketing purposes. Especially going into 2023.
Leveraging video content for marketing purposes is nothing new. But, the fact that consumers EXPECT your brand to offer video on every channel is becoming increasingly apparent and a little overwhelming…
From quick video bursts on social media to high-quality com...

Disruptive content aka replacing the status quo and creatively reaching your target consumers, has the power to transform and grow your brand rather quickly.
Disruptive content challenges norms and delights consumers in brand-new ways. The modern-day consumer hates self-promotional content, and it’s your job to convey your brand’s story authentically–and with some edginess.
Dominating your industry is crucial but also extremely challenging. Luckily, disruptive content can give you the edge yo...